The more evidence one looks for to support a given law, conclusion or world view, the more one will find.

World views have inertia.

Since we create our world each moment (see Law of World Views), we are constantly maintaining our world view. This is done by means of a recursive internal dialogue of words and symbols with which we constantly edit our perceptions.

By arranging our attention, we rearrange our world view. To quote Lewis Carrol, "What I tell you three times is true."

("The Magician's Companion, p. 12)